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How FastSoft Helps Your Business
Website Performance and the Bottom Line
The major search engines measured how much website slowdowns hurt their business metrics (from the O’Reilly Velocity Web Performance and Operations conference and sited on Steve Souders blog here):
Bing – A page that was 2 seconds slower resulted in a 4.3% drop in revenue/user.
Google – A 400 millisecond delay caused a 0.59% drop in searches/user.
Yahoo! – A 400 milliseconds slowdown resulted in a 5–9% drop in full-page traffic.
In terms of improving the bottom line, companies from a variety of vertical markets had praise for the benefits gained from improving performance:
Shopzilla – Speeding up their site by 5 seconds increased the conversion rate 7–12%, doubled the number of sessions from search engine marketing, and cut the number of required servers in half.
Mozilla – Shaving 2.2 seconds off their landing pages increased download conversions by 15.4%, which they estimate will result in 60 million more Firefox downloads per year.
Netflix – Adopting a single optimization, gzip compression, resulted in a 13–25% speedup and cut their outbound network traffic by 50%.
Increase Sales
Aberdeen Group’s study of 160 organizations concluded that a website tuned for speed sells more product than a comparable, un-tuned site. It found that slow websites lose their visitors’ attention rapidly, and the lost opportunity hurts the bottom line.
Increase Google Search Rankings
Google uses site speed to determine search ranking. So the faster your Web pages load, the more it raises your profile on Google. Higher rankings mean more visitors, and that means more opportunities to sell and engage.
Increase Customer Loyalty
AOL‘s Web Optimization Team Leader Dave Artz’s Secret Weapons of Web Optimization shows that page views decrease as page load times increase. That is, with a faster Web site your visitors spend more time researching purchase decisions.
Increase Productivity
For Internet-based remote desktop software like Citrix, slow mouse and keyboard responses frustrate remote workers. This dissatisfaction makes thin-client deployments exceedingly expensive. But with more responsive remote sessions, more work gets done in the same amount of time, which increases productivity significantly.
How FastSoft Helps
FastSoft accelerates delivery of Web pages and thin client protocols 30% to 500%. We help:
- Online retailers, advertising and search companies
- Social networking companies
- Software-as-a-Service providers
- Online gaming and media companies
- Content Distribution Networks
- Hosting and Cloud providers
- TV cable, pay, and broadcast networks
- Motion picture production
- Manufacturing
- Military / Government
- Remote office and offshore workforces, mobile workers, cloud-hosted virtual desktops, and any Virtual Desktop Integration (VDI) deployment